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Man, when you say something like that it totally sounds like an Onion headline, doesn't it?
Anyway, I noticed that iCoke.ca has an 'account history' tab that lets you see what has happened in the history of your account. Which makes sense.
But apparently the "point cost" (you get points off of Coke product bottlecap liners, and you can redeem them for various thingies and knick knacks) have gone way up. Seriously, the cost for a couple movie passes has more than doubled this summer
I strongly suspect this is due to the fact they've doubled the amount of points you get from a bottle. So now, you get twice as many points from a bottle, but you get less than half as much.
Is there a technical term for this, other than "Oh, man, you should see the look on your face!"
I'm not sure if this is just them playing silly buggers, or if they honestly think people won't pay attention. But this is the douchebaggiest thing I've ever seen a loyalty program do.
Anyway, I noticed that iCoke.ca has an 'account history' tab that lets you see what has happened in the history of your account. Which makes sense.
But apparently the "point cost" (you get points off of Coke product bottlecap liners, and you can redeem them for various thingies and knick knacks) have gone way up. Seriously, the cost for a couple movie passes has more than doubled this summer
I strongly suspect this is due to the fact they've doubled the amount of points you get from a bottle. So now, you get twice as many points from a bottle, but you get less than half as much.
Is there a technical term for this, other than "Oh, man, you should see the look on your face!"
I'm not sure if this is just them playing silly buggers, or if they honestly think people won't pay attention. But this is the douchebaggiest thing I've ever seen a loyalty program do.
